Digiday
6 months agoOnline marketing
Digiday's Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley
Brian O'Kelley, considered one of the godfathers of ad tech, shares his experiences and insights in the first episode of the Digiday podcast series on the history of ad tech.
O'Kelley discusses his involvement in building the first ad exchange at Right Media, AppNexus' battle with Google, and his decision to walk away from AT&T after its acquisition of his company. [ more ]